The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and various other truths concerning modern B2B advertising and marketing. We talk about just how the purchasing trip is currently entirely fragmented as well as the manner in which neighborhood structure can help marketing experts … Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, as well as other facts regarding modern-day B2B advertising and marketing. We discuss exactly how the acquiring trip is currently totally fragmented and the way that community building can help online marketers retake control of t… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, as well as other facts about modern B2B advertising. We discuss just how the purchasing trip is now totally fragmented and also the manner in which neighborhood structure can assist marketers take back control of the exploration and … Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, and also various other truths about modern-day B2B advertising and marketing. We review exactly how the acquiring trip is now totally fragmented and also the way that neighborhood structure can help marketing experts retake contro… Read More